Smoothie Pod Machine
Naked Blendz creates and sells natural, pre-frozen smoothies to consumers via cafes and other foodservice outlets and directly online. Consumers buy, blend and serve our smoothies all in the same compostable cup.
As we expand into more foodservice outlets (currently about 400 nationally), feedback tells us the current blending process is not fast enough for some cafes and other high turnover outlets such as schools, sporting venues, petrol stations and convenience stores. These outlets want a fully automatic process; something that requires little or no user-interface or training.
In response to this clear need, Naked Blendz has developed an MVP of a fully automatic Smoothie Pod Machine that utilises our existing ready-to-blend cups and builds on our current no mess, no hassle, manual process of buying, blending and serving all in the same cup.
We currently serve about 2% of the estimated 20,800 cafés and coffee shops across Australia. The smoothie machine will also gain us access to larger institutional-type channels including 9400 school canteens, 5700 convenience stores, 6500 petrol stations, 3376 hospitals and aged-care facilities, 3468 gyms, 2278 cinemas as well as sporting venues, theme parks, cruise ships, defence installations, mining camps and so on. Once the Smoothie Pod Machine is proven in Australia, the international market is also attractive. We have initiated discussions with interested parties in New Zealand and Japan (through DFAT).
There is no other machine of this type in Australia. Our machine will be manufactured for less than $1000 which will make it accessible to foodservice outlets and even domestically. We are also investigating leasing options to make them even more accessible.
Funds will be used to finalise the design of a fully functioning MVP and to manufacture an initial batch of ready-for-market Smoothie Pod Machines to engage our target market.
Direct investment. Funds will be used to finalise the design of a fully functioning MVP and to manufacture an initial batch of ready-for-market Smoothie Pod Machines to engage our target market.
Investment sought: A$100K - A$250K
- We have an existing network, experience and market base in this sector who have expressed a clear need for this innovation.
- The project aligns with the growing food trends of being fast and being healthy. “Real Food Smoothies in 30 Seconds”.
- The potential market is massive including 20,800 cafés, 9400 school canteens, 5700 convenience stores, 6500 petrol stations, 3376 hospitals and aged-care facilities, 3468 gyms, 2278 cinemas as well as sporting venues, theme parks, cruise ships etc.
- Naked Blendz Pty Ltd
Expected start date
August 01, 2020
Expected end date
June 30, 2021
Funding round finish date
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